On September 8, we held the Polish Experience Forum (PEF) in Budapest for the second time, jointly organized by the HotelPremio Group and the Budapest Representative Office of the Polish Tourist Organization. Held at the Millennium House in Városliget, this all-day professional event aimed to establish direct connections between Polish tourism regions and service providers, as well as the Hungarian tourism industry, the media, and online content creators.

More than 100 participants attended the event: during the morning B2B workshop, nearly 40 Hungarian travel agencies and tourism professionals met with their Polish partners, and in the afternoon, nearly 40 journalists, influencers, and content creators joined the program. The in-person meetings provided an opportunity to forge new connections, discuss specific collaborations, and gain firsthand insight into Poland’s tourism offerings.

Among others, tourism organizations from Lesser Poland, Lower Silesia, Silesia, Pomerania, and the Polish Carpathians, as well as those from Warsaw and Gdańsk, presented themselves at the forum. In addition to the regions, numerous hotels and tourism service providers also presented their offerings in person, including the BUKOVINA Resort, Energylandia, the Nobu Hotel Warsaw, the Stradom House Hotel & Spa – Autograph Collection, The Bridge Wrocław – MGallery Collection, Element by Marriott Wrocław, the Green Mountain Hotel, and Hotel Kudowa. Participants also included the organization representing the Przemyśl Fortress Complex region and ITAKA Hungary.

The HotelPremio Group’s PR team, in collaboration with the Budapest Office of the Polish Tourist Organization, played a key role in the event’s full-scale implementation: from developing the concept and putting together the program’s professional content, to coordinating Polish service providers and regions, inviting Hungarian industry partners, and organizing B2B meetings, all the way through to on-site management and communications. Thanks to this close collaboration, we jointly created a professional platform that served to showcase Poland’s tourism offerings, foster Hungarian-Polish professional networking, and develop new business opportunities.

The more than 100 participants – including nearly 40 Hungarian travel agencies and tourism professionals, as well as nearly 40 journalists, influencers, and content creators – clearly demonstrate the strong professional interest in the second Polish Experience Forum. The 2026 event served as another important meeting point for tourism stakeholders from both countries, while also introducing new products, new partners, and new business opportunities to the Hungarian market.

We will continue this successful collaboration in 2027: the next Polish Experience Forum will be held on September 7, 2027, in Budapest. We are confident that next year we will be able to bring in new partners and further strengthen tourism ties between Poland and Hungary.