MICE study trip at Croatian hotel chain Liburnia

HotelPremio Group’s MICE division recently organized a study tour for partners of Liburnia Hotels & Villas (LHV), one of Croatia’s largest hotel chains. This tour was part of our ongoing collaboration with LHV, which also included multiple online promotions and a fall 2023 presentation in Budapest.

The three-day tour in April aimed to introduce the 18-property hotel chain’s event facilities, accommodations, and culinary offerings to Hungarian corporate event planners. Participants enjoyed a glimpse into the charm of Opatija—a historic coastal town only a 4.5-hour drive away—while exploring eight properties within the chain.

The tour showcased a range of venues, from the four-star Marina Hotel in Moscenicka Draga, a resort offering seaside experiences, to the historic spaces at the Kvarner Hotel, dating back to 1884, which serves as an elegant venue for events, as well as the grand Imperial Hotel, built in 1885. The group was based at the iconic five-star Hotel Ambassador, the flagship of the Liburnia chain.

Upon arrival, Predrag Kostic, LHV’s MICE and Corporate Specialist, provided a comprehensive overview of the Croatian hotel group, its services, and MICE offerings. Kostic shared that 2023 has been off to a record-breaking start for LHV in the MICE segment; by early April, the chain had already hosted 240 events, nearing last year’s total of 350 events.