Organised by HotelPremio PR, an exclusive press event showcased Lower Austria’s diverse tourism offering for the 2026/27 winter season. Held on 8 October 2026 at the prestigious The St. Regis Budapest, the event welcomed leading representatives of the Hungarian media, who had the opportunity to discover the region’s latest developments, seasonal highlights and unique travel experiences.
The event aimed to provide a comprehensive overview of Lower Austria’s tourism portfolio and highlight why the region, easily accessible from Hungary, is an attractive destination for Hungarian travellers during the winter season.
Professional presentations and inspiring travel experiences
Representing Niederösterreich-Werbung, Managing Director Michael Duscher, together with tourism professionals Veronika Nutz and Bernd Scharfegger, delivered presentations introducing the region’s tourism offering, the opportunities of the 2026/27 winter season and the wide range of experiences available throughout Lower Austria.
One of the key messages of the presentations was that Lower Austria offers much more than traditional skiing holidays. Winter hiking, snowshoeing, Christmas markets in historic settings, regional gastronomy and wellness experiences all contribute to the region’s diverse tourism appeal.
Particular attention was given to the winter attractions of the Semmering and Wiener Alpen regions, the spectacular panoramic landscapes of the Rax plateau, as well as the Niederösterreich Bergerlebnispass, which connects several ski areas across the province.
An exclusive setting for professional networking
The elegant surroundings of The St. Regis Budapest provided an exceptional venue for the event, creating an ideal atmosphere for personal meetings, the exchange of tourism information and relationship-building with key Hungarian media representatives.
For HotelPremio PR, the organisation of high-quality professional events is an essential part of its approach to destination marketing and PR. Beyond securing media coverage, the aim is to create meaningful opportunities for tourism partners to connect directly with journalists and strengthen their presence in the Hungarian market.
The event provided another valuable opportunity to bring Lower Austria’s diverse tourism offering closer to Hungarian travellers and inspire them to discover the region during the upcoming winter season.
