LifeClass Fam Trip in Portorož
For the fourth time, HotelPremio Group organised a professional study trip to LifeClass Hotels & Spa, a hotel chain operating on the Slovenian coast, with which we have maintained a partnership for four years. The three-day Fam Trip, held from 5 to 7 October 2026, aimed to give representatives of the Hungarian travel industry the opportunity to discover Portorož’s tourism offering, LifeClass hotels and the services they provide firsthand.
Five representatives of Hungarian travel agencies took part in the trip, which combined professional insight, destination discovery and unique experiences. The firsthand experience allowed participants to familiarise themselves with the hotel chain’s services and, in the future, recommend them to their clients with even greater confidence.
The programme focused on introducing the hotels of LifeClass Hotels & Spa. Participants stayed at Hotel Slovenija 5*, where they explored the resort’s facilities and services on a guided resort tour. The professional programme also offered insight into the hotel chain’s operations, as well as the dining and wellness options available during a stay in Portorož.
However, the three-day trip was about more than discovering the hotels: its varied programme also showcased the diversity of Slovenia’s coastal region. Participants visited the Gramona olive farm, where they learned about local olive oil production and the region’s gastronomic traditions, before visiting the Sečovlje Salina Nature Park, one of the area’s distinctive natural and cultural attractions.
The programme was rounded off with a guided tour of Piran, one of the most characteristic historic towns on the Slovenian coast. With its Mediterranean-style streets, historic buildings and seaside setting, the town gave participants further insight into the destination’s cultural and tourism assets. The professional programme was complemented by shared lunches and dinners at LifeClass hotel restaurants, as well as free time to enjoy the wellness facilities.
One of the key outcomes of the Fam Trip was that the participating travel agency representatives gained first-hand experience of both the services offered by LifeClass hotels and the tourism opportunities in Portorož and its surroundings. Such visits are particularly valuable in the travel industry, as on-site impressions and relationships built with partners help present the destination and its hotels to the Hungarian market in an authentic and compelling way.
The event marked another important milestone in the four-year cooperation between LifeClass Hotels & Spa and HotelPremio Group. The success of the partnership is reflected in the fact that, according to LifeClass Hotels & Spa, Hungarian guests accounted for the largest share of the hotel chain’s visitors during the peak summer season in July and August.
This also highlights the importance of the Hungarian market and the role of relationships with the domestic travel trade and ongoing partner cooperation.
HotelPremio PR considers it a priority to organise professional study trips and partner programmes that create genuine value for travel agencies, tourism service providers and destinations alike. The LifeClass Fam Trip once again provided an opportunity to strengthen existing partnerships, support the Hungarian travel trade and lay the foundations for further joint initiatives.