From April 2025, our Premio PR agency will be responsible for the Hungarian PR activities of the Timisoara Tourist Office (VisitTimisoara). Our tasks include planning and implementing the destination’s marketing and PR strategy in Hungary, as well as strengthening MICE and B2B relations with the Hungarian market.
Between August 1 and 3, we invited and took nearly half a dozen Hungarian journalists and influencers to Timisoara, Romania’s third largest city, on behalf of VisitTimisoara. The participants could experience the city’s traditional Romanian folk festival, on August 3 so that participants could experience the three-day program offered by the city, which was bustling with activity on the occasion of the August 3 holiday. The city on the banks of the Bega River showed its truly active side to the lucky participants, with nearly 180 events accompanying the celebration, including international star performers and a variety of cultural, craft, musical, and mostly outdoor events. Most visitors were attracted by the MIKA concert on Saturday evening and the subsequent Aqua Forte Parade performance on the downtown section of the river, a nighttime spectacle of light and fire that transformed this section of the river into a living water stage for 1.5 hours. Nearly 100,000 people flocked to the city’s streets and squares and, after MIKA’s spectacular concert, to both banks of the Bega River, marveling at the . The city’s summer face is much more lively anyway, with the streets and squares of the historic city center, designed with German precision, filled with tables from restaurants and cafés.
This wasnt our first time together. This time the team had the opportunity to gain insight into the city’s history, highlighting Hungarian connections and shared memories of the past, from which we learned that it was here that electric street lighting was first installed in the Austro-Hungarian Empire and indeed in the whole of Europe(!), in November 1884, with 731 bulbs. The country’s first brewery also opened here in 1718, which is still in operation today. Ahead of Vienna and Budapest, the monarchy’s first hospital also opened here. In 1989, the Romanian revolution that overthrew the communist regime began here with the resistance of László Tőkés.
The city is an ideal weekend destination and, thanks to the Schengen border, can be reached in a predictable 3 hours by car, which makes it perfect for corporate events, trips, and incentives. In terms of value for money, it is one of the best in our region. Its 56 hotels (including international chains such as Ibis, Mercure and the 5* Curio Collection by Hilton) with a capacity of 3,700 rooms and a downtown convention center with a plenary hall that can accommodate 600-700 people are available to interested corporate event organizers. The aforementioned 3* IBIS Hotel, a 5-minute walk from the city center, has been named Romania’s best IBIS hotel, and not by accident.
If you would like to know more about Timisoara’s tourist attractions, please write to revesz.robert@hotelpremiogroup.com
