The HotelPremio Group sells the displays of the Utazómajom.hu

Starting in 2025, as part of a strategic partnership, HotelPremio Group’s media division will exclusively manage the advertising platforms of Utazómajom, Hungary’s largest travel platform. This includes the platform’s social media pages with over 800,000 followers and all other content collaborations.

After nearly a decade of collaboration and numerous successful joint campaigns, the two companies’ leadership has decided to strengthen their business ties. By leveraging the synergies in reach and platform connections, HotelPremio Group will take over exclusive sales of Utazómajom’s media assets beginning in 2025.

“Based on feedback from our clients, we placed significant focus this year on improving the quality and effectiveness of our display and content advertising. We have ambitious plans to further develop these areas in the coming year. In addition to our B2B campaigns, we see increasing demand for reaching B2C audiences, which naturally led us to solidify our position in this market. With Ákos, we started developing a hybrid media product and joint campaign planning solution that offers dual advantages for both domestic and international hotels and tourism destinations. Going forward, we will be able to serve clients with tailored solutions in both B2B and B2C sectors when it comes to communication, campaign planning, and media appearances,” highlighted Róbert Révész, co-owner of HotelPremio Group.

Utazómajom has been a key player in the market since 2014, growing into the largest B2C travel platform in recent years. It has successfully executed campaigns with over 100 domestic accommodations, partnered with hotels across neighboring countries, and collaborated with nearly all airlines operating out of Budapest. The platform plays a significant role in promoting neighboring destinations and maintains strong ties with key representatives of Hungarian tourism.

Utazómajom has Hungary’s largest follower base of travel enthusiasts and is the most-read tourism media platform. Followers appreciate its impressive reach, clear and direct communication style, while business partners value its innovative ideas alongside its expansive audience reach.

Ákos Tóth, founder of Utazómajom, originally an economic IT specialist, has been working in online tourism for 11 years. “This partnership is extremely important because building connections has always been the hardest part for me, and HotelPremio Group excels at it,” emphasized Ákos Tóth. “I hope this is the beginning of long-term, fruitful, and successful years filled with positive, collaborative projects.”

The sale of Utazómajom’s media platforms will now fall under HotelPremio Group’s media division, where offerings from cegeshelyszínek.hu, rendezvényhelyszínek.hu, micehungary.com, and rendezveny.com will be joined by the B2C portal and its social media channels.

The division’s goal for 2025 is to provide a one-stop service for tailored tourism campaigns. HotelPremio Group’s media division recently welcomed Eszter Nagy as its new Media Sales Manager in the fall of 2024. She joined the team from Indamedia.

For a limited time, Utazómajom’s advertising spaces for the 2025 season are still available at 2024 rates with significant discounts.