Corporate Event Focus Report 2024 is published by HotelPremio Group

HotelPremio Group publishes for the first time its Corporate Event Focus Riport, an analysis of the domestic corporate event market.

It is based on more than 1500 B2B event requests received on HotelPremio Group’s venue search platforms. The riport takes a look at the most important questions in the corporate events market: who are the typical clients, which sector they come from, what is the average price, where are they located in the country, or what kind of technical equipment is most often requested.

The Corporate Event Focus Report was prepared based on data from B2B event requests received through HotelPremio Group’s venue-finding platforms (cegeshelyszinek.hu, micehungary.com, rendezvenyhelyszinek.hu, rendezveny.com, konferenciahotelek.hu). The research covers part of the professional categorisation of MICE (Meetings, Incentives, Conferences, Events).

The analysis is based on data from 1,554 corporate event requests. It includes those event requests received between January 1 and December 15, 2024, where the date of implementation was also scheduled for 2024. The report was prepared by the HotelPremio Group team.

The Corporate Event Focus Riport can be downloaded here.

Some exciting facts from the report:

• 75% of the customers are companies from Budapest or Pest county,
• the typical client is an SME from Budapest, planning a half-day or one-day workshop with a budget of HUF 1 million, typically in Budapest,
• two hotels on Lake Balaton also made it into the top 10 most popular locations,
• the most popular catering service is dinner,
• the budget per person starts from HUF 30-50 000,
• the most common events range from 21 to 40 people,
• over 60% of events are planned more than a month in advance.

With HotelPremio Group, we have been working in the corporate events market for 15 years. We work with more than 700 venues, hundreds of people browse our venue search platforms every day, and we receive 1500-2000 event requests every year. This year, for the first time, we are publishing this report because we believe that by sharing this knowledge, we can help us work together and grow. We emphasize that the research is not representative, but it is telling: January is not a dead month, the Christmas season starts in June and everyone will always need a microphone! We hope that the report will be useful for many of our partners and suppliers, we are looking forward to your feedback, and we hope that the survey will contribute to starting a professional dialogue that will serve our common success in the event industry – emphasized György Tatár, the company’s founding managing director.

HotelPremio Group, the creator of the report, has been present in the corporate events market for 15 years. With its market-leading online venue search platform, they organise more than 1200 events a year, and they are also familiar with corporate event management from the service side, operating the Boutique Hotel Annuska in Balatonfüred and the Délceg Réce Minihotel in Balatonkenese. In 2024 they launched our tourism PR and MICE business, in 2025 they launched our corporate travel business for their corporate clients, they also sell the media space of Utazómajom and in 2025 they launched their unique international event venue service, MICE Express.