How do we do destination PR in practice? – Timisoara MICE Infotrip

A good MICE destination is not attractive because of the number of conference rooms it has.
Rather, it is attractive because it becomes a story that can be understood, told, and sold to decision-makers.

This was precisely the aim of the “Bring your events to Timișoara” MICE FAM trip, which brought leading Hungarian event and travel organizers to Timișoara in January 2026.

We didn’t show programs – we built a position

On behalf of Visit Timișoara, HotelPremio Group is responsible for the destination’s PR and professional communication in Hungary.
Our task was not simply to “show the city,” but to make Timișoara understandable to the Hungarian market from a MICE perspective.

That’s why we specifically invited half a dozen agencies

• that are actually in a position to make decisions,
• regularly organize business events,
• and are not looking for brochures, but reliable partner destinations.

Destination PR starts here with us: with the right people and the right narrative.

Through experience – but with business logic

During the three days, Timișoara did not appear as a “series of sights,” but as a usable event city.
The emphasis was on what an agency or corporate decision-maker really wants to see:

• how the city works logistically,
• how flexible the venues are,
• what the attitude of service providers is like,
• and what kind of experience participants get outside the conference room.

From city walks to creative spaces, from wine region dinners to boat trips, every element answered the same question:
“Can I imagine this for my own client?”

This is not a coincidence, but conscious PR planning.

MICE is not about excellence, but trust

The professional presentations – conference centers, hotels, creative venues – were not interesting in themselves.
They worked because they were placed in context.

At the FABER creative center, for example, we didn’t just show a venue, we showed Timișoara’s mindset: innovation, sustainability, contemporary urban energy.

This is the added value that well-structured destination PR can provide – and that a simple sales presentation never will.

This is our role as an agency

The Timișoara MICE FAM trip is a good example of how we work:

• we tailor the destination’s message to the market
• we connect local players with real decision-makers
• we turn infrastructure into an experience
• and we think long-term, not just about a single event.

The goal was not a “successful trip,” but rather an impression that would put Timișoara on the map for future requests for proposals.

Thinking ahead = competitive advantage

The development of the destination is also strengthened by the fact that Turkish Airlines will launch a direct Istanbul-Timisoara flight in the spring of 2026, opening up a new and useful international gateway for Eastern Hungary.

This is exactly the type of information that we treat not as minor news, but as a strategic opportunity in destination communication.